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Videos • April 21, 2025

If the asking price isn’t compelling, it’s not selling.

by Rodney Ward

The best piece of advice for sellers today? Remember this phrase. If the asking price isn’t compelling, it’s not selling.

Unfortunately, the number of sellers who are having to reduce their price is on the rise. That’s because many aren’t factoring in current market conditions.

In today’s market, buyers have more options and they’re skipping overpriced homes without a second thought.

So, let’s work together. With my help, we can price it to pull people in, not push them away.

 

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